GIZO GLOBAL LINKS LTD

Driving Success through Expertise and Connections.

Brand Bible — Complete Identity & Marketing Reference Guide

RC No. 2007316

TIN 31259843-0001

Est. Dec 2022

Version 1.0 · May 2026

Brand Foundation

The Name Decoded

🌐

GIZO

A Hausa-rooted word evoking connection, bridge-building, and linkage. Culturally resonant across Northern Nigeria — the company's home market.

🌍

GLOBAL

Signals ambition beyond local markets — pan-African and international reach for a company founded with continental scale in mind.

🔗

LINKS

The core business metaphor: linking farmers to buyers, exporters to importers, communities to opportunity — the value chain made visible.

Element	Value
Full Legal Name	GIZO GLOBAL LINKS LTD
Short Brand Name	Gizo Global Links
Abbreviation	GGL
Tagline (from logo)	Driving Success through Expertise and Connections.
Slogan	"Integrity at its Peak"

Origin Story

Gizo Global Links was born from a simple but powerful observation: Nigeria's fish markets — one of the country's most essential food supply chains — were fragmented, inefficient, and underserved by modern business practice. Founded by Aminu Mustapha · Incorporated December 7, 2022 · MVP launched January 2024

Since January 2024, the team traveled extensively to Niger, Hadejia, Kano, and Maiduguri — building confidence, validating demand, and establishing a robust value chain. The result: a growing, trust-based network of farmers, processors, traders, and partners — all connected under one value: integrity at its peak.

Company Identity & Legal

Field	Details
Legal Name	GIZO GLOBAL LINKS LTD
RC Number	2007316
Tax Identification Number	31259843-0001
Incorporation Date	7th December 2022
Registered In	Federal Republic of Nigeria
Governing Act	Companies and Allied Matters Act (CAMA) 2020
Company Type	Private Company Limited by Shares
Share Capital	₦1,000,000 (One Million Naira) — 1,000,000 ordinary shares
Operational Base	Maiduguri, Borno State, Nigeria
Markets Served	Niger · Hadejia · Kano · Maiduguri → Nigeria-wide → Africa
Facebook	facebook.com/servicecies
LinkedIn	ng.linkedin.com/company/gizo-global-links-ltd
Google Business	Active — verified listing

Brand Strategy

Mission Statement

At Gizo Global Links Ltd, our mission is to revolutionize the agricultural sector by delivering high-quality agricultural and agro-allied products — mastering our slogan "Integrity at its Peak" — and collaborating with interest partners through expertise and connection. We are committed to building a robust value chain and establishing strong connections with our customers, ensuring sustainable growth and excellence in all aspects of our operations.

Marketing shortform: Connecting people, produce, and prosperity — with integrity at the core.

Vision Statement

Our vision is to become a leading force in the agricultural industry, recognized for our commitment to innovation, sustainability, and customer satisfaction — all while upholding "Integrity at its Peak." We aim to set new standards across Nigeria and Africa at large.

Marketing shortform: To be Africa's most trusted agricultural and agro-allied link — from farm to market, from Nigeria to the world.

Core Brand Values

Integrity

We do what we say. No hidden costs, no shortcuts. Every product and promise delivered with full transparency.

Connection

We build bridges — between farmers and buyers, between regions, between Nigeria and the world.

Expertise

We've traveled the markets, we know the value chain. We speak with knowledge, not guesswork.

Sustainability

We grow the industry, not just our business. Our success lifts communities.

Excellence

High-quality products, reliable service, consistent standards — always raising the bar.

Brand Positioning

For agro-traders, food processors, export businesses, and communities across Northern Nigeria and beyond, Gizo Global Links is the agro-allied solutions company that connects quality products with reliable partnerships — because unlike fragmented market middlemen, we build structured, transparent, expert-led value chains backed by deep field knowledge and an unwavering commitment to integrity.

Competitive Advantages

🦶

Deep Field Presence

Physically traveled Niger, Hadejia, Kano, Maiduguri. Not a desk company.

🤝

Trust-First Model

"Integrity at its peak" is lived, not just stated. Every transaction, every time.

🏗️

Multi-Sector Agility

Agriculture, export/import, logistics, consulting — all under one structured roof.

📍

Northern Nigeria Expertise

Deep understanding of local dynamics, culture, and market relationships.

🌍

Pan-African Ambition

Continental-scale vision while remaining genuinely locally rooted.

✅

CAC Credibility

Formally registered, bankable, legally compliant business entity.

Business Verticals

Vertical	Description	Status
Agricultural & Agro-allied	Fish, farming products, animals/birds, agro goods	PRIMARY
Export & Import	Cross-border trade promotion, export management	HIGH
Processing & Packaging	Canning, processing, finishing agro products	HIGH
Warehousing & Logistics	Storage, packing, distribution	MEDIUM
Business Consulting	Strategy, market entry, management advisory	MEDIUM
Real Estate & Engineering	Land, property, civil/agricultural engineering	FUTURE
Media & Publishing	Brand publishing, reporting, content	FUTURE
Fashion & Decor	Interior, clothing, jewellery	FUTURE
Entertainment & Advertising	Events, promotions, advertising agency	FUTURE

⚠️ For all current marketing, lead with Agricultural/Agro-allied and Export/Import only. Do not dilute the brand message by promoting all verticals simultaneously.

Target Audiences & Personas

Audience Tier	Who They Are	Key Channels
Primary	Agro-traders, fish market operators, wholesale buyers, food processors — Northern Nigeria	WhatsApp, Facebook, word of mouth
Secondary	Export partners, diaspora businesses, West African traders, international food importers	LinkedIn, Google, trade events
Tertiary	Investors, NIRSAL/Bank of Agriculture, NGOs, franchise/distribution partners	LinkedIn, formal proposals, events

👨‍💼

Persona 1 — "The Market Trader"

Malam Usman · Age 42 · Kano Central Market · Wholesale Fish Dealer

Pain PointsInconsistent supply, poor quality, no receipts

What He WantsReliable bulk supply, fair pricing, trusted relationship

How He Finds UsWhatsApp referral, Facebook, word of mouth

DemographicsAge 28–55 · Hausa primary · Mobile-first

"We deliver what we promise. Every time."

👩‍🍳

Persona 2 — "The Food Business Owner"

Hajiya Zainab · Age 35 · Maiduguri · Restaurant & Catering Owner

Pain PointsFluctuating prices, inconsistent quality, no formal invoicing

What She WantsConsistent supply, good quality, bulk discount

How She Finds UsInstagram/Facebook, Google Search, LinkedIn

DemographicsAge 28–45 · English & Hausa · Digitally savvy

"Integrity at its Peak — quality you can count on."

🏭

Persona 3 — "The Export Entrepreneur"

Ibrahim Abubakar · Age 38 · Abuja (born Hadejia) · Agro-Export Business Owner

Pain PointsFinding trusted sourcing partners, logistics gaps, market info

What He WantsStructured, documented supply chain partner

How He Finds UsLinkedIn, Google, trade events

DemographicsAge 30–50 · English primary · LinkedIn active

"Driving Success through Expertise and Connections."

Logo System

Primary Logo Anatomy

GGL

The Emblem

Circular badge with interlocking G, G, L letterforms in Forest Green. The circle = unity, global reach, and the completeness of the value chain.

GIZO

The Wordmark

"GIZO GLOBAL LINKS" in bold, black, uppercase sans-serif. Strong and authoritative — instantly readable at any size.

tag

The Tagline

"Driving Success through Expertise and Connections." — italic green below the wordmark. Sets purpose and differentiation.

Logo Variations

Variation	Use Cases
Full logo (emblem + wordmark + tagline)	Official documents, website header, letterhead, large-format print
Emblem only (GGL circle)	App icon, social media profile, favicon, uniform, stamps, watermarks
Wordmark only (no tagline)	Tight spaces, co-branding, pens, merchandise
Reversed (white on green)	Dark backgrounds, branded merchandise, vehicle livery

Logo Rules

✅ DO

Use only the provided logo files
Maintain original proportions always
Use on white, light, or solid brand-color backgrounds
Use reversed version on dark/green backgrounds
Maintain clear space equal to the height of the "G"

❌ DON'T

Change the green to any other color
Stretch, compress, or rotate
Add shadows, gradients, or effects
Place on busy photographic backgrounds without a contrast layer
Recreate or redraw the logo from scratch
Use emblem below 24px (digital) / 1cm (print)

Context	Full Logo Minimum	Emblem Only Minimum
Digital	120px wide	32px (favicon/app icon)
Print	3cm wide	1cm

Color Palette

Click any swatch to copy its hex code.

Primary Colors

GGL Forest Green#1A6B2FRGB 26,107,47 · C:82 M:25 Y:100 K:16Logo · CTAs · Headers · Buttons

Deep Black#0D0D0DRGB 13,13,13 · C:0 M:0 Y:0 K:95Wordmark · Body text · Borders

Pure White#FFFFFFRGB 255,255,255 · C:0 M:0 Y:0 K:0Backgrounds · Reversed text

Secondary Colors

Harvest Gold#C9922BRGB 201,146,43 · C:0 M:35 Y:85 K:21Accents · Highlights · CTA hover

Light Sage#4CAF50RGB 76,175,80 · C:72 M:0 Y:73 K:0Digital UI · Tags · Indicators

Earth Brown#5C4033RGB 92,64,51 · C:0 M:38 Y:47 K:64Earthy warmth · Packaging · Print

Warm Cream#F5F0E8RGB 245,240,232 · C:0 M:2 Y:5 K:4Page backgrounds · Cards

Approved Color Combinations

Website & Documents

Body text sample

White bg · Green + Black

Headers & Banners

Accent highlight

Green bg · White + Gold

Blog & App Cards

Body text sample

Cream bg · Black + Green

Dark Mode & Print

Body text sample

Black bg · Green + White

Typography

Primary Typeface — Headlines & Navigation

Montserrat Bold

Aa Bb Cc Dd Ee Ff Gg 0123456789

Weight	Use Case
Bold (700)	Page titles, poster headlines, section headers
SemiBold (600)	Sub-headers, card titles, navigation
Regular (400)	UI labels, captions, small callouts

Secondary Typeface — Taglines & Editorial

Playfair Display Italic

Aa Bb Cc Dd Ee Ff — Driving Success through Connections.

Weight	Use Case
Italic (400i)	Tagline, testimonials, editorial pull quotes, taglines
Bold (700)	Premium marketing headers, poster sub-titles

Body Typeface — All body copy

Open Sans Regular

Aa Bb Cc Dd Ee Ff Gg 0123456789 — Highly legible on all screens. Used for paragraphs, blog posts, email, and app body text.

Weight	Use Case
Regular (400)	Body copy, paragraphs, descriptions
SemiBold (600)	Callouts, emphasized body text, captions
Light (300)	Long-form captions, footnotes, disclaimers

Type Scale

Level	Font	Desktop	Mobile
Display/Hero	Montserrat Bold	56–72px	36–48px
H1	Montserrat Bold	40px	28px
H2	Montserrat SemiBold	32px	24px
H3	Montserrat SemiBold	24px	20px
Tagline	Playfair Display Italic	20px	16px
Body	Open Sans Regular	16px	15px
Caption	Open Sans Light	13px	12px
Button/CTA	Montserrat SemiBold	14–16px	14px

Arabic/Hausa text: Use Noto Naskh Arabic or Scheherazade New. All fonts available free on Google Fonts.

Imagery & Photography Style

The look: Bright natural light. Rich, warm tones. People in action. Markets. Farms. Handshakes. Products. Always real — never sterile stock photography.

Category	Shoot This	Avoid This
People	Farmers, traders, market women, business meetings — authentic smiles, working postures	Overly posed Western-style corporate shots
Products	Fresh fish, grains, packaged goods — clean surfaces, natural light, close-up detail	Blurry, poorly lit, cluttered backgrounds
Markets	Bustling market scenes, stalls, transactions — captures scale and energy	Empty, deserted, or dirty environments
Landscapes	Farms, fields, waterways, Northeastern Nigeria scenery	Generic Africa savanna clichés
Business	Meetings, handshakes, partners, documents, warehouses	Overly staged Western boardroom imagery

Photo Treatment

🌡️

Warm Grade

Apply +10 to +15 warm tone to all photos. Increases the golden, earthy feel that represents the brand.

✨

Contrast & Clarity

Slightly increase contrast and clarity for social media. Makes products pop on small mobile screens.

🟢

Green Overlay

Use Forest Green as overlay tint (15–20% opacity) on hero banners and section headers.

⬛

Black & White

Only use B&W for testimonial or profile backgrounds — always pair with a green accent element.

Icons & Illustrations

Use flat, bold, simple icons — no 3D, no gradients. Recommended free libraries: Phosphor Icons or Heroicons. Icon color: Forest Green on light backgrounds; White or Harvest Gold on green backgrounds. Style: Rounded corners, 2px stroke, clean geometric forms.

Brand Voice & Tone

Brand Personality

🛡️

TrustworthySpeaks plainly. Never overpromises. Always delivers.

🎓

ExpertKnowledgeable about markets and supply chains — earned authority.

🤲

WarmGrounded in Northern Nigerian culture. Respectful. Relational.

🚀

AmbitiousEyes on Africa, not just the next market. Big vision, disciplined execution.

🎯

DirectNo corporate jargon. No vagueness. Say what you mean.

Tone by Context

Context	Tone	Example
Website hero	Bold, aspirational	"Where Nigeria's agricultural future takes shape."
Product description	Clear, informative	"Grade-A dried catfish, processed and packaged to international standards."
Social media	Warm, engaging	"From the waters of Hadejia to your market stall — fresh, fast, reliable."
Blog article	Expert, educational	"Why Northern Nigeria's fish market remains one of the most underserved supply chains in West Africa."
Flyer / Poster	Short, punchy	"Quality. Trust. Delivery."
Email / Proposal	Professional, warm	"We appreciate your interest and look forward to building a lasting partnership."
Error / Apology	Honest, accountable	"We fell short this time. Here's exactly what we're doing to fix it."

Words We Use

FreshReliableQualityPartnershipIntegrityTrustNetworkValueExpertConnectionsSustainableGrowthCommunityDeliverProven

Words We Avoid

World-classRevolutionarySynergizeLeverageDisruptiveParadigmBest-in-classSeamlessUnique (unproven)

Messaging Framework

Core Message — The One Thing

Gizo Global Links connects quality agricultural products to the people who need them — reliably, honestly, and at scale.

Audience-Specific Messages

Audience	Key Message
Traders & Buyers	"Consistent supply, honest pricing, products you can trust — backed by a team that knows the market from the ground up."
Export/Import Partners	"Your strategic link into Northern Nigeria's agricultural value chain — documented, structured, and reliable."
Investors & Institutions	"A proven, field-validated business model connecting Nigeria's largest agricultural belts to local and global markets."
Communities	"We create connections that create livelihoods — from farmer to market, from Maiduguri to the world."

Tagline & Slogan Usage

Asset/Channel	What to Use
Logo (always)	Driving Success through Expertise and Connections.
Posters & billboards	"Integrity at its Peak"
Social media bios	Driving Success through Expertise and Connections.
Email signatures	Integrity at its Peak — Gizo Global Links Ltd
App onboarding	"Welcome to Gizo Global Links — where integrity meets opportunity."

Website Guidelines

Recommended Site Structure

🌐 gizogloballinks.com

├── / Home — Hero · About preview · Services · Trust · Testimonials · Blog

├── /about — Our Story · Mission & Vision · Values · Team

├── /services — Agricultural · Export/Import · Processing · Warehousing · Consulting

├── /products — Product catalogue (when active)

├── /markets — Niger · Hadejia · Kano · Maiduguri + Map

├── /blog — Insights, market intelligence, guides

└── /contact — Form · WhatsApp CTA · Social · Location

Homepage Layout Principles

🖼️

Hero Section

Fullscreen image/video of real Nigerian farm or market. White headline on green overlay. Two CTAs: primary (green button) + secondary (outline button).

📖

About Preview

3–4 line origin story + key stat boxes: "Since 2024 · 4 Markets · 1 Mission." Link to full About page.

⚙️

Services Grid

Icon + heading + 2-line description per service. 3-col desktop, 1-col mobile.

✅

Trust Section

CAC registration badge + team photo + "Integrity at its Peak" quote block.

💬

Testimonials

2–3 partner/customer testimonials with name, city, and photo if available.

📝

Footer

Logo · Services list · Contact · Social icons · CAC RC No. + TIN · Copyright

Technical SEO Requirements

Key SEO Page Targets

Page	Primary Keyword	Search Intent
Home	agricultural products supplier Nigeria	Informational/Brand
Services/Agro	fish supply chain Northern Nigeria	Commercial
Services/Export	agro export import company Nigeria	Commercial
About	Gizo Global Links Ltd	Brand/Navigational
Blog	fish market Nigeria guide	Informational
Contact	agricultural business partner Kano	Local

Mobile App Guidelines

App Concept

A B2B marketplace and supply chain platform — allowing traders, buyers, and partners to browse and request products, place and track orders, view pricing and availability, communicate with Gizo teams, and access agricultural market insights.

📱

App Icon

GGL circular emblem — Forest Green on white, or white GGL on Forest Green background.

🟢

Launch Screen

Forest Green full-screen background · White GGL emblem centered · Tagline in Playfair Italic below.

🗂️

Navigation

Bottom tab bar (5 tabs max): Home · Products · Orders · Insights · Profile. Forest Green = active, Grey = inactive.

🔔

Notifications

Accent color: Harvest Gold #C9922B for badges and alerts. Cards: White, 4px radius, subtle shadow.

App Color System

Element	Light Mode	Dark Mode
Background	#F5F0E8 (Warm Cream)	#0D0D0D (Deep Black)
Primary Action	#1A6B2F (Forest Green)	#1A6B2F (Forest Green)
Cards	#FFFFFF with subtle shadow	#1A1A1A
Accent / Badges	#C9922B (Harvest Gold)	#C9922B (Harvest Gold)
Body Text	#0D0D0D	#F5F0E8

UX Principles

WhatsApp-first familiarity — design flows similar to messaging apps Nigerian users already know
Offline-friendly — cache key data; show "last updated" timestamps prominently
Bilingual — English primary, Hausa language support where possible
Trust signals — always show CAC number, verified badge, and product grading
Low-data mode — optimize image loading; offer text-only fallback

Blog Guidelines

The blog serves three goals: SEO (rank for agricultural/trade keywords), Authority (establish GGL as the expert voice), and Trust (educate customers and demonstrate field knowledge).

Content Pillars

Pillar	Topic Examples	Frequency
Market Intelligence	Fish market prices, seasonal trends, supply chain analysis	Bi-weekly
Agricultural Insights	Farming tips, post-harvest handling, processing guides	Weekly
Trade & Export	Export regulations, documentation, market access routes	Monthly
Business Guides	How to start agro-business, formal registration, logistics	Monthly
Company News	New markets entered, partnerships, team updates	As needed
Community Stories	Farmer profiles, trader success stories, partner spotlights	Monthly

Blog Post Structure

H1: Headline — 55–60 characters · keyword-rich · benefit-led
─────────────────────────────────────────────────────
Introduction — 2–3 sentences: hook + what you'll learn

H2: Section 1
  H3: Subsection (if needed)
  Body paragraphs — 3–5 sentences each, 1 idea per paragraph

H2: Section 2 ...

─────────────────────────────────────────────────────
Conclusion — summary + CTA (Contact us / Share / Explore services)

Word counts:
  Short post (news):    400–600 words
  Standard article:     800–1,200 words
  Pillar/guide:         1,500–2,500 words

SEO Checklist Per Post

Target keyword in H1, first paragraph, one H2, and meta description
Internal link to at least one service page
External link to one credible source (FAO, NAFDAC, CBN, etc.)
Featured image with alt text containing target keyword
Author name + date published visible on post
Open Graph image set for social sharing preview
Post ends with a question or invitation to engage

Social Media Guidelines

Platform Strategy

Facebook HIGH

Product posts, community stories, market updates, videos. Primary audience: traders, market buyers, local community.

💬

WhatsApp Business HIGH

Direct sales, customer service, order updates, broadcast lists. Primary audience: existing customers and leads.

LinkedIn MEDIUM

Company updates, thought leadership, B2B partnerships. Primary audience: export partners, investors, institutions.

📸

Instagram MEDIUM

Product photography, behind-the-scenes, market visits. Audience: younger buyers, brand building.

Profile Setup (All Platforms)

Profile Photo:  GGL emblem (circular green logo) — consistent on ALL platforms
Cover Photo:    Full logo + tagline on Forest Green background
              OR high-quality market/farm photo with logo overlay

Bio:
  "Agricultural & agro-allied solutions.
   Driving Success through Expertise and Connections. 🌿
   Maiduguri | Kano | Hadejia | Nigeria | Africa"

Links: Website URL (primary) + WhatsApp link (secondary)

Post Templates

Posting Frequency & Best Times

Platform	Frequency	Best Times (WAT)
Facebook	4–5 posts/week	7–9 AM · 12–1 PM · 7–9 PM
Instagram	3–4 posts + 5 stories/week	7–9 AM · 12–1 PM · 7–9 PM
LinkedIn	2–3 posts/week	8–10 AM · 12–2 PM (weekdays)
WhatsApp Broadcast	2–3 messages/week	9 AM or 6–8 PM (never midnight)

Hashtag Strategy

Primary (always include)

#GizoGlobalLinks#IntegrityAtItsPeak#GGL

Category (rotate)

#AgroNigeria#NigeriaAgriculture#FishMarket#AgroAllied#MaiduguriBusiness#KanoBusiness#NorthernNigeria

Engagement (research monthly)

#MadeInNigeria#BuyNaijaToGrowNaira#AgricultureNigeria#FoodSecurity

SEO Strategy

Local SEO — Priority #1

Google My Business: fully complete — name, category, address, phone, hours, photos
Post weekly Google Business updates (offers, news, photos)
Request Google reviews from every partner/customer after each transaction
Citation listing: Kompass Nigeria, VConnect.com, BusinessList.ng, Nigeria Yellow Pages
LinkedIn Company Page complete with all fields and regular posts

Target Keywords

Transactional — buyers ready to purchase

buy catfish wholesale Nigeriafish supplier Kanoagro products supplier Maiduguridried fish supplier Northern Nigeria

Informational — build authority

how to export fish from Nigeriaagro allied business Nigeriafish market price Kano todayagricultural value chain Nigeria

Brand

Gizo Global LinksGGL Nigeria agricultureGizo Global Links Ltd RC 2007316

6-Month Content SEO Roadmap

Month	Deliverable
Month 1	Homepage optimization · About page · 5 Services pages with full SEO
Month 2	4 blog posts — one per primary content pillar
Month 3	Local landing pages: Kano · Maiduguri · Hadejia · Niger State
Month 4	Product catalogue pages with structured schema markup
Month 5	4 more blog posts + start link-building to Nigerian agri-sector sites
Month 6	Guest posts on Nigerian business/agri blogs + press release on expansion

Marketing Flyers & Posters

Print Design Principles

🔝

Logo Placement

Always top-left or top-center. Never buried at the bottom. First thing eyes should see.

💬

One Message Rule

One main message per piece. Never try to say everything. Each flyer has one job.

📞

CTA Visible in 3 Seconds

Phone number, WhatsApp, or address must be readable within 3 seconds of viewing.

📐

Technical Specs

3mm bleed on all sides for print. Min 8pt body text, 24pt headlines. 300dpi minimum.

Flyer Layout Blueprints

Product / Sales Flyer (A5 or A4)

[HEADER: Forest Green band, full width]
  GIZO GLOBAL LINKS LTD logo (centered)

[HERO IMAGE: Product photo, ~50% of page]

[HEADLINE: Montserrat Bold 28pt, black]
  Fresh [Product] — Available Now

[BODY: Open Sans 11pt]
  ✅ Grade: [A/B/Export quality]
  ✅ Quantity: [Min. order]
  ✅ Packaging: [Details]
  ✅ Delivery: [Locations]

[CTA BOX: Harvest Gold background]
  Call/WhatsApp: [Number]
  [City] | [City] | [City]

[FOOTER: Forest Green strip]
  "Integrity at its Peak"
  gizogloballinks.com | CAC RC 2007316

Brand Awareness Poster (A3 / large)

[FULL-BLEED agricultural photo]
[Green overlay tint: 20% opacity]

[CENTER: GGL emblem, white, large]

[HEADLINE: Montserrat Bold 48pt, white]
  INTEGRITY AT ITS PEAK

[TAGLINE: Playfair Italic 20pt, Gold]
  Driving Success through Expertise
  and Connections.

[FOOTER: semi-transparent black strip]
  GIZO GLOBAL LINKS LTD
  gizogloballinks.com | [Phone]

Event / Trade Fair Poster

[BACKGROUND: Forest Green solid]

[TOP: Harvest Gold text]
  MEET US AT [EVENT NAME]
  [Date] | [Location / Stand No.]

[CENTER: GGL logo, full white]

[BODY: White, Open Sans 14pt]
  Agricultural Products
  Export & Import Solutions
  Business Partnerships

[CTA: White outline button]
  Visit Stand [X] | Call [Number]

[BOTTOM: website + @social handles]

Business Card Specifications

AMINU MUSTAPHA

Director / CEO

📞 [+234 xxx] · 💬 WhatsApp · ✉ name@gizogloballinks.com

FRONT — white background

Driving Success through Expertise and Connections.

gizogloballinks.com

BACK — Forest Green background

Size: 85mm × 54mm (standard) · Finish: Matte laminate + spot UV on logo emblem

Social Media Image Sizes

Platform	Profile Photo	Cover/Banner	Post	Story
Facebook	170×170	851×315	1200×630	1080×1920
Instagram	110×110	—	1080×1080	1080×1920
LinkedIn	300×300	1584×396	1200×627	—
WhatsApp	500×500	—	800×800	—
Twitter/X	400×400	1500×500	1200×675	—

Email & Business Communication

Email Signature Template

[Full Name]
[Job Title] | Gizo Global Links Ltd

Mobile:    +234 xxx xxxx xxxx
WhatsApp:  [wa.me link]
Email:     name@gizogloballinks.com
Web:       www.gizogloballinks.com

[GGL emblem — 40px, linked to website]

CAC RC No. 2007316  |  TIN: 31259843-0001
Maiduguri, Borno State, Nigeria

"Integrity at its Peak"

Email Newsletter Formula

Element	Specification
Subject Line	[Benefit] + [Specificity] + [Urgency if applicable] — e.g., "New Batch: Grade-A Dried Catfish Ready — Kano & Maiduguri"
Header	GGL full logo on Forest Green background
Greeting	"Assalamu Alaikum / Good day, [First Name]"
Content Rule	One topic only per email — never multiple unrelated items
CTA Button	Forest Green · Montserrat SemiBold · white text · rounded
Footer	Unsubscribe link · address · social icons · RC No.

Proposal / Quotation Document

📋

Format

A4 portrait. Header in letterhead style. Forest Green section headers, Harvest Gold for key figures.

📑

Sections

Executive Summary · Scope · Products/Services · Pricing · Terms & Conditions · Contact

🔖

Footer

Full GGL branding strip + CAC RC No. + TIN + "Integrity at its Peak" on every page.

Letterhead Specification

HEADER (left):
  GGL full logo

HEADER (right, aligned):
  GIZO GLOBAL LINKS LTD
  CAC RC No. 2007316  |  TIN: 31259843-0001
  [Address, Maiduguri, Borno State]
  Tel: [+234 xxx] | info@gizogloballinks.com

DIVIDER: 2px Forest Green line, full width

FOOTER: Forest Green strip
  www.gizogloballinks.com  ·  [email]  ·  [phone]  ·  @GizoGlobalLinks
  "Integrity at its Peak"

Brand Assets Checklist

Currently Available ✅

Logo PNG — high-resolution, white background (assets/logo.png)
Business Info document
CAC Certificate of Incorporation (RC No. 2007316)
Memorandum & Articles of Association (full document)
Facebook page (facebook.com/servicecies)
LinkedIn company page
Google Business listing (active)
Brand Bible document (this file)

Assets to Create — Priority Order

#	Asset	Format Needed	Status
1	Logo variations (emblem-only, reversed, white bg, dark bg)	PNG + SVG (vector)	TODO
2	Business card design	PDF print-ready (300dpi, CMYK)	TODO
3	Letterhead template	DOCX + PDF	TODO
4	Email signature	HTML file	TODO
5	WhatsApp Business profile + cover	JPG 500×500 + 1080×608	TODO
6	Social media profile + cover photos	PNG per platform sizes (see §16)	TODO
7	3 flyer templates (product, awareness, event)	PDF print-ready + Canva template	TODO
8	Product photography (catfish, grains, packaged goods)	JPG high-res, 300dpi minimum	TODO
9	Website (minimum 5 pages)	HTML/WordPress + hosting	TODO
10	Google My Business — fully completed	Online — all fields, photos, products	TODO
11	Brand presentation deck	PPTX / Google Slides	TODO
12	Mobile app	Figma design mockup first, then development	FUTURE

File Naming Convention

GGL_[AssetType]_[Variant]_[Version].[ext]

Examples:
  GGL_Logo_Primary_v1.png
  GGL_Logo_Emblem_White_v1.svg
  GGL_Logo_Reversed_v1.png
  GGL_Flyer_Product_CatfishBulk_v2.pdf
  GGL_Social_FBCover_Green_v1.jpg
  GGL_Social_IGPost_Product_v1.jpg
  GGL_BusinessCard_Front_v1.pdf
  GGL_Letterhead_A4_v1.docx

Appendix A — Brand Quick Reference Card

Element	Value
Legal Company Name	GIZO GLOBAL LINKS LTD
Short Brand Name	Gizo Global Links
Abbreviation	GGL
Tagline (logo)	Driving Success through Expertise and Connections.
Slogan	"Integrity at its Peak"
Primary Color	Forest Green #1A6B2F
Accent Color	Harvest Gold #C9922B
Text Color	Deep Black #0D0D0D
Background Color	Warm Cream #F5F0E8
Headline Font	Montserrat Bold — Google Fonts (free)
Tagline Font	Playfair Display Italic — Google Fonts (free)
Body Font	Open Sans Regular — Google Fonts (free)
Arabic/Hausa Font	Noto Naskh Arabic — Google Fonts (free)
RC Number	2007316
TIN	31259843-0001
Incorporation Date	7th December 2022
Operational Base	Maiduguri, Borno State, Nigeria
Facebook	facebook.com/servicecies
LinkedIn	ng.linkedin.com/company/gizo-global-links-ltd
Recommended Domain	gizogloballinks.com

Appendix B — Clarifications Needed

Answer these to complete all remaining brand assets.

Website domain — What is the preferred domain? (gizogloballinks.com / gizoglobal.com.ng / other?)
Phone number(s) — Main business line and WhatsApp number for all materials
Physical address — Full street address in Maiduguri for letterhead, GMB, and legal documents
Email addresses — Official email format: info@… / name@gizogloballinks.com?
Current product catalogue — What specific products are offered now? Fish types, grades, quantities, pricing model
Team members — Full names, titles, and headshot photos for the About page and business cards
Founder / Director photo — Professional portrait of Aminu Mustapha for About page and media use
Pricing model — Retail, wholesale, bulk, or all three? (For product pages and flyers)
App plans — Is a mobile app currently being developed or planned? Timeline?
Website budget — Basic ₦150k–₦350k · Mid-range ₦400k–₦800k · Premium ₦1M+

"Integrity at its Peak"

GIZO GLOBAL LINKS LTD · RC 2007316 · Brand Bible v1.0 · May 2026

This document is the single source of truth for all brand decisions.